brand identity

A local boutique floral studio envisioned re-imagining itself in an over-saturated wedding market. I developed a visual brand identity that articulates the craftsmanship and personal touch embodied in the work of Cartter’sTrail.

The updated brand identity was designed to resonate with a sophisticated audience that has a deep appreciation for the organic and ephemeral beauty of nature. It has a distinct appeal to today’s brides, party planners, and hosts seeking bespoke floral elements to support the unique narrative for their special occasions. Cartter’s Trail Collective’s new brand identity offers a visual and spiritual harmony syncing the intricate Art Nouveau aesthetic and the clarity of contemporary minimalism. This harmony echoes the Cartter’s Trail Collective ethos, which embraces the belief that memories are enhanced with the awareness of their fleeting nature. Moments, like flowers, are cherished because they are short lived.