how to use your new logo

A logo serves as the visual cornerstone of your brand’s identity. Your logo is provided in various file formats, each suited for specific applications to ensure optimal representation of your brand across all mediums. This guide provides detailed instructions for the use and management of these file formats.

 

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Illustrator File (.ai)

Adobe Illustrator’s native format, offers the most flexibility for editing and scaling. It is a vector format that preserves the logo’s details at any size.

AI files are typically used for:

• Professional print work

• Detailed editing

• Creating derivative branding elements

AI files require Adobe Illustrator or compatible vector graphics editing software for full functionality.

PDF

PDFs are versatile and widely accepted when presenting documents in a consistent format across different devices.

Use PDF files for:

• Sharing logos for review and print

• Document embedding

PDFs can be viewed with free software such as Adobe Acrobat Reader and can be edited with design software that supports vector graphics.

SVG

SVG is a vector format that enables scaling without loss of quality, suitable for both print and digital environments. It is ideal for high-resolution displays and large-scale print jobs.

Utilize SVG files for:

• Detailed printing projects

• Responsive web design elements

PNG

PNG format is recommended for digital use, offering lossless compression and support for transparent backgrounds. It ensures your logo displays correctly on different online platforms without quality degradation.

Employ PNG files for:

• Website elements

• Digital documents

• Social media

PNG files are universally compatible and can be opened with standard image viewing software across various operating systems.

a cheat sheet to understand your new logo formats and when to use them

how to use your new logo- logo formats
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